According to Samsung.com, research have been done and the following
information have been found :
Of Singapore's mobile phone users, 31 per cent are fashion and technology
enthusiasts who focus on design; 26 per cent are trend adopters interested in technology-oriented functions, 24 per cent are
business users while usage-oriented, price-driven consumers make up 19 per cent.
Consumers are less excited about feature upgrades but are wowed by technological
innovations such as noise cancellation and voice clarity, and new form factors like slide-phones.
Singaporean's dream mobile phone is likely to be a compact with megapixel
camera, video phone, high-resolution display and having home appliances-convergence ability.